Neil Sanders returns to the show to talk about social media. Most people's internet use has changed over the last ten years with more and more time being spent using social media. Neil Sanders compares behavioural tendancies on social media sites with psychological experiments and mind adherence strategies explored in the 1960's. He explains that the conditions created during a Facebook session are very similar. Neil doubts that this is an accident and explains that the types of behaviour people are corralled into exhibiting is both damaging and probably deliberate. Is your Facebook profile more popular than the real you? Then you might be in a continuous loop of reward seeking and narcissism resulting in smiling depression. Have you ever stopped to think who the hell REALLY set all this up and why?